Herbert and Wilma

"Food Photography" is a type of photography that specializes in taking pictures of food items. This kind of photography can either be Professional or Amateur depending on who will be using them and for what purpose. Both have their place in the world but for an entrepreneur it's worth knowing the difference.

First of all what is Amateur Food Photography:

"Amateur" may not necessarily describe the skill level of the person taking the picture but rather the final look of the shot. A few things give away amateur shots. Namely, poor lighting conditions, lack of subject focus and style, lower resolution pictures, the apparent lack of understanding of basic photography principles among others.

In informal situations, people tend to use more amateur pictures. Some circumstances include social media postings, Instagram pictures, twitter tweets. In the above situations, amateur level photos are acceptable. Use them only when professional quality is not the norm.

Now let's talk about Professional Food Photography.

Being called professional entails a higher standard of expectation. This is the type of photography your business deserves. Let's take a look at a couple of simple factors that take amateur photography into professional territory. And again we are not defining the person behind the lens but rather the actual output.

Point 1: Professional Shots Are Properly Lit

Not necessarily super bright, even darkly lit shots can be considered proper. What I mean is the light is purposely crafted and shaped upon the subject to achieve its purpose. Again, the keyword here is "purpose. "